Continuing the legacy of Don Julio González’s unwavering commitment to craft and quality, Tequila Don Julio introduces Tequila Don Julio Alma Miel, a remarkable creation inspired by the agave honey derived from the heart of the 100% Blue Weber Agave. This distinctive blend combines Blanco tequila, distilled with oven-roasted agave honey, and Añejo tequila, aged for a minimum of 14 months and finished in Crémant du Limoux wine casks from the Limoux region of France, resulting in an exquisitely smooth elixir with honeyed aromas that encapsulate the essence of every moment.
Christina Choi, Senior Vice President of Tequila at Diageo North America, affirms, “Our passion for the craft positions Tequila Don Julio at the forefront of luxury tequila, consistently delivering exceptional expressions to the world. With the launch of Tequila Don Julio Alma Miel, we aim to inspire tequila enthusiasts to explore new frontiers while paying homage to Mexico’s spirit through the agave plant.”
Tequila Don Julio Alma Miel boasts a rich flavour profile, enhanced by the infusion of oven-roasted agave honey during the distillation of the Blanco tequila. This augmentation accentuates the roasted agave notes that have always been a defining characteristic of Tequila Don Julio’s premium offerings. When combined with Añejo tequila, aged for at least 14 months and finished in Crémant du Limoux wine casks from the Limoux region of France, the resulting concoction features sweet agave honey notes, spiced orchard fruit, creamy caramel, and rich roasted agave flavours. Presented in an elegant, tall bottle inspired by the Blue Weber Agave’s hues, Tequila Don Julio Alma Miel is best savoured on the rocks with a garnish of orange rind or neat.
To infuse life into the essence of the product, Mexican singer-songwriter Christian Nodal collaborates with the brand in celebrating the launch of Tequila Don Julio Alma Miel through a contemporary lens of Modern Mexico. Nodal, known for his ‘Mariacheño’ sound that blends traditional Mexican Mariachi and Norteño genres, will share his interpretation of living Por Amor in the brand’s new creative film launching in early February. Additionally, he will curate a national dinner series that melds Tequila Don Julio Alma Miel with a fusion of Mexican rhythms, sounds, and delectable cuisine, delivering sensorial and meaningful experiences within Tequila Don Julio’s new award-winning visual world Por Amor.
Christian Nodal remarks, “As a musician, I am continually seeking innovative ways to connect with and inspire people through Mexican culture. I am proud to collaborate with Tequila Don Julio as they continue to push the boundaries of innovation with the launch of Tequila Don Julio Alma Miel, showcasing modern Mexico through the elements that unite us, such as music and taste.”
Tequila Don Julio Alma Miel is currently available in select markets and will soon be accessible nationwide wherever spirit-based beverages are sold, with a suggested retail price of $99.99 for a 750ml bottle. Tequila Don Julio encourages legal drinking-age consumers to celebrate responsibly.
ABOUT TEQUILA DON JULIO Rooted in Don Julio González’s pioneering agricultural principles and his unwavering quest for perfection, Tequila Don Julio revolutionized the tequila industry and set the standard for ultra-premium tequila. Renowned as Mexico’s original luxury tequila of choice, Tequila Don Julio employs only the highest-quality, fully matured, and ripened Blue Agave, meticulously hand-selected from the fertile clay soils of the Los Altos region in the state of Jalisco. The Tequila Don Julio portfolio encompasses Tequila Don Julio Blanco, Tequila Don Julio Reposado, Tequila Don Julio Añejo, Tequila Don Julio 70 Cristalino, Tequila Don Julio 1942, and Tequila Don Julio Ultima Reserva. For more information on Tequila Don Julio, please visit www.DonJulio.com.
ABOUT DIAGEO NA Diageo is a global leader in the alcoholic beverage industry, boasting an impressive collection of brands, including Johnnie Walker, Crown Royal, Bulleit, Buchanan’s whiskies, Smirnoff, Cîroc, Ketel One vodka, Casamigos, DeLeon, and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray, and Guinness.
Diageo is dual-listed on the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE), with products available in more than 180 countries worldwide.
For further details regarding Diageo, its personnel, brands, and performance, please visit www.diageo.com. Explore Diageo’s global responsible drinking resource, www.DRINKiQ.com, to access information, initiatives, and best practice sharing. Stay updated on Diageo North America through Twitter and Instagram: @Diageo_NA
