The global competition, Red Bull Can You Make It?, invites teams of three to traverse Europe in just seven days, with the final destination being Berlin, using solely Red Bull cans as their currency. The application window is currently open, running until Sunday, March 31, 2024, with the European adventure scheduled for May 21-28.
Twenty teams from the United States will join counterparts from around the world, commencing their journey from one of five European starting points: Amsterdam, Barcelona, Budapest, Copenhagen, and Milan. Each team will relinquish their cash, credit cards, and personal phones, embarking on a week-long quest to reach Berlin.
During this remarkable journey, teams will barter cans of Red Bull for all their requirements, including food, accommodation, transportation to the next destination, and other exciting experiences. Teams will visit checkpoints in various European cities, where they will undertake ‘Checkpoint Challenges’ and ‘Adventure Challenges.’ Checkpoint Challenges will occur across multiple European cities and will involve adventures with Red Bull athletes or immersive local cultural encounters. Adventure Challenges can be completed at any time during the day, in any city, focusing on creativity and enjoyment with teammates and can exchanges. Scoring will be based on the Checkpoint Challenges, Adventure Challenges, and the extent to which they share their accomplishments on social media. The winners will be determined by the points accumulated throughout their journey, rather than being the first to cross the finish line.
How can you embark on the adventure you and your friends have always dreamed of?
Step 1: Assemble a three-person team with two of your friends.
Step 2: Produce a brief video outlining why your team should be selected and submit it at www.redbullcanyoumakeit.com no later than March 31, 2024.* Opt for simplicity: A heartfelt message delivered directly to the camera will have a more significant impact than a polished video loaded with edits. Share what sets your team apart – intelligence, resourcefulness, travel readiness, and the potential for an extraordinary adventure. Are you creative? Do you have a zest for life? Can you be authentic while maintaining a sense of humor about yourselves? These qualities could make you the ideal candidates to conquer Europe armed only with cans of Red Bull.
*An Instagram account is required (free). Standard data rates apply.
Step 3: Now, you can sit back, relax, and await the decision of your local judges. A panel of judges will select the team representing the United States. If your team is chosen, you and your teammates will be invited to one of the five European starting points to embark on an adventure that will take you far from home but bring you closer together. (The suspense of which starting city you’ll be assigned to will add to the excitement, as this information will be revealed shortly before your departure.) Your opportunity to become one of these selected teams begins today.
For the Official Rules and full entry details, visit www.redbullcanyoumakeit.com, and submit your entry by March 31, 2024.
Red Bull Can You Make It? is presented in collaboration with Xiaomi and Meininger Hotels.
About Red Bull Can You Make It? Red Bull Can You Make It? presents teams of three with the adventure of a lifetime. Teams from various countries worldwide will have seven days to journey across Europe, relying solely on Red Bull cans as currency. Audiences can track all team journeys on the official Red Bull Can You Make It? website. Teams will accumulate points by completing numerous Checkpoint and Adventure Challenges across multiple European countries to claim the top spot on the leaderboard. It’s not about reaching the destination first; it’s the adventures along the way that truly count. This is a journey that relies on wit, charm, and strategy to answer one fundamental question: CAN YOU MAKE IT? Visit www.redbullcanyoumakeit.com for more information.
