Four Walls Whiskey, a Venture Founded by ‘It’s Always Sunny in Philadelphia’ Stars
On Wednesday, the founders of Four Walls Whiskey, actors Rob McElhenney, Charlie Day, and Glenn Howerton from the renowned show “It’s Always Sunny in Philadelphia,” revealed the latest instalment in their “Come on In!” campaign. This campaign, led by actor Charlie Day, coincided with the conclusion of Dry January, aiming to encourage everyone to resume socializing and enjoy a sip of their whiskey, as per the brand’s statement.
The promotional piece titled “Day Drinking” showcases Charlie Day enjoying a drink at a bar, sharing insights on the pleasures of daytime imbibing, and relishing a glass of Four Walls Irish whiskey, regardless of the hour.
“Fresh air and vitamin D are a wonderful thing. Don’t get me wrong, I love vitamin D, but you don’t want too much of a good thing,” commented Day in the advert. “Like this glass of Four Walls, for example. It’s a good thing, but you don’t want too much. But you do want to drink it during the day sometimes.”
This recent advertisement follows a December campaign featuring Glenn Howerton raising a toast to bartenders everywhere on National Bartender’s Day.
On October 3, Four Walls introduced its latest offering: Four Walls Irish American Whiskey. This 80-proof blend combines grain and malt Irish whiskeys with American rye whiskey.
About Four Walls Whiskey Launched in June 2022, Four Walls is committed to contributing the profits from its whiskey sales to the hospitality industry in Pennsylvania, specifically the Pennsylvania Restaurant & Lodging Association’s Hospitality Assistance Response of Pennsylvania.
The brand was conceived to honor the four walls of a bar, symbolizing the spaces that “held our favorite memories in and kept our troubles out,” as described by Howerton.
Expanding its reach into over 40 states, Four Walls is now available in bars and retail outlets across Pennsylvania, New York, California, and Florida as of October.
View the commercial featuring Charlie Day below:
