Bestie campaign celebrates their loyal fans and highlights Swoon’s commitment to offering naturally sweetened, zero-sugar beverages that are good for you.
Inspired by the power of friendship, the Bestie campaign features celebrity and influencer besties to connect with consumers on a personal level. The campaign runs across various channels, including digital platforms, social media, traditional advertising, podcasts, and in-store promotions.
Swoon is also refreshing its look with new packaging designs that clearly communicate the taste profiles and benefits of each drink. The packaging is also more sustainable, featuring 100% recyclable printed cans and eliminating the need for printed sleeves.
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The good news doesn’t stop there! Swoon has also improved its product formula based on consumer feedback. The new formula boasts a smoother taste while still delivering the brand’s signature benefits:
- NATURALLY 0g SUGAR: Swoon uses natural sweeteners so you can enjoy delicious teas and lemonades without any added sugar. Compared to leading competitors, Swoon drinks contain 20-50 grams less sugar!
- ALWAYS 100% TASTY: Just because it’s sugar-free doesn’t mean it can’t taste great! Every sip of Swoon is packed with flavour.
- NOTHING ARTIFICIAL: The brand avoids artificial colours and sweeteners, so you can feel good about what you’re putting in your body.
- ONLY 5 CALORIES: Enjoy a refreshing drink without all the calories. Swoon has only 5 calories per serving, making it a perfect guilt-free treat.
You can find Swoon at major grocery retailers and online at Amazon.
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