“Quavo and Sazerac Launch Groundbreaking White X Cognac ”
In a daring move that redefines the boundaries of spirit innovation, Grammy-nominated artist and multifaceted entrepreneur Quavo, in collaboration with the globally renowned spirits company Sazerac, has today announced the debut of White X Cognac. This launch marks a pivotal moment in the cognac industry, as White X Cognac emerges as one of the first and only white cognacs available stateside.
The unveiling of White X is set to commence with a bang. The first 100 bottles, encased in limited-edition packaging, will be exclusively available for purchase through the online wine and spirits retailer Www.BlockBar.com The launch, scheduled for Wednesday, February 7 at 10 AM EST, is priced at an accessible $60 per bottle, making this novel offering within reach for cognac enthusiasts.
Quavo, renowned for his trailblazing style and influence in the music and entertainment industry, expressed his excitement about the launch. “White X is not just another cognac; it’s a revolution in a bottle. It’s crafted for those daring enough to defy conventions and celebrate their achievements. Whether enjoyed neat or as part of a cocktail, White X is a testament to the hard work and creativity,” he said.
The introduction of White X aims to revitalize the cognac category in the U.S., which has traditionally seen limited access to white cognac variants. White X stands out with its smoother, sweeter profile, offering a more versatile option for mixing, while still retaining the luxurious essence of traditional cognac.
Jess Scheerhorn, Global Cognac Brand Director at Sazerac, noted, “White X is a bold departure from traditional cognac, offering a fresh and light flavor profile. Quavo’s dynamic presence and boundary-pushing ethos make him the ideal partner to launch this innovative brand.”
The launch of White X is more than just a product release; it’s an event. Starting early February, White X will take over Atlanta’s top nightclubs, bars, and restaurants. This rollout will extend to other major U.S. cities including Miami, Los Angeles, New York City, and Dallas, leading up to its nationwide availability in June 2024.
White X Cognac distinguishes itself with its clear, golden straw hue, delivering the subtlety of a young cognac but enriched with lingering rich flavors. On the nose, it offers a light freshness, balanced with sweet notes of white and yellow peaches, vanilla, and a delicate undertone of dried rose petals. The palate is greeted with flavors of white stone fruit and soft vanilla, complemented by a subtle tannin touch devoid of bitterness, culminating in an elegantly smooth and extended finish.
For further insights into this groundbreaking cognac, follow White X on Instagram at @WhiteXCognac and explore more at whitexcognac.com.
About White X Cognac: White X Cognac is a pioneering white cognac offering in the U.S., designed for discerning spirits enthusiasts and trendsetters. Brighter, fruitier, and more adaptable than traditional cognac options, White X embodies a fresh, modern approach to the age-old spirit. Discover more by following @WhiteXCognac on Instagram and visiting whitexcognac.com.
About Quavo: Quavious Keyate Marshall, better known as Quavo, is a multifaceted American talent, celebrated for his contributions as a rapper, singer, songwriter, record producer, actor, athlete, and entrepreneur. A key member of the iconic rap group Migos, Quavo has made an indelible mark on the music industry, collaborating with a host of top artists and achieving numerous chart-topping hits. His philanthropic endeavors, including The Rocket Foundation, further showcase his commitment to giving back to the community.
