Cîroc has introduced two new sparkling vodka-based ready-to-drink (RTD) options to its portfolio, enhancing its lineup with innovative beverages.
The brand has unveiled Cîroc Summer Citrus and Cîroc Tropical Passion, both available in sleek can designs, across grocery, wholesale, and convenience sectors. These offerings draw inspiration from Cîroc’s “most popular and highest performing innovations from the past few years,” according to the brand.
Each variant is “expertly mixed with deliciously sweet and sparkling lemonade,” ensuring “the perfect serve every time,” the brand emphasizes.
This launch aims to “tap into the macro trend for affordable indulgence” and “provide consumers with a sense of luxury when enjoying an RTD format,” as stated by the Diageo-owned brand.
Cîroc’s venture into RTDs represents “a natural progression,” as noted by brand manager Conor Brown.
He remarked, “Cîroc is also well known for flavour innovation, having made our popular limited-edition flavour variants like Summer Citrus a permanent fixture of the portfolio due to demand.
“As we approach the summer, the new range is ideal for attracting shoppers who are on the move, attending festivals, planning social gatherings with friends such as barbecues and picnics, and seeking to enhance those occasions with a more premium option.”
Cîroc plans to bolster the launch with “a disruptive marketing campaign across social and digital” throughout the summer months.
This announcement follows Diageo’s recent revelation about introducing The Cocktail Collection, a selection of ready-to-serve cocktails crafted with spirits from its esteemed Cîroc, Tanqueray, and Johnnie Walker brands.
